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Read This or Die!: Persuading Yourself to a Better Life (Hardcover)
Diagnosed with a terminal illness, a leading marketing consultant discovers that what he has learned about persuading others might help him save his own life.
Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson’s. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his Christian faith, his relationships, what kind of person he was, and how the world worked.
Out of options and deeply depressed, Edwards decided he needed to turn his life around or die a failure. He had to let go of false beliefs and find better ones. To his surprise, he found that the principles of persuasion he’d honed for over four decades to move others could work for him. In the vein of The Last Lecture and Tuesdays with Morrie, Read This or Die! Is the tale of one man’s transformation and how he achieved it.
Edwards outlines the powerful, time-tested PASTOR process he created that helped him identify and untangle the beliefs that were holding him back and provided a game plan for how to change his life:
Pain: start with what hurts
Amplify: determine how it will get worse before it gets better
Story: find the story of a better future
Transformation: choose the evidence worth believing
Opportunity: discern where change can happen
Response: set up a system that makes transformation stick
For anyone who wants to turn their life around but does not know how, the PASTOR method teaches how to harness marketing wisdom to get honest about what we really want from life and craft better beliefs and plans to help us start living life on our own terms.
About the Author
Ray Edwards is a leading expert on the art and business of copywriting for almost 40 years. He is the host of The Ray Edwards Show, a popular podcast on business and marketing, and the author of How to Write Copy That Sells.
Jeff Goins the bestselling author of five books, including The Art of Work and Real Artists Don’t Starve.
"Ray's book shares his fight against Parkinson's and how he used his marketing background to overcome it. With a simple framework for handling life's obstacles, this book is perfect for anyone who wants to change their outlook on life, but feels stuck." — Michael Hyatt, New York Times bestselling author
"Provocative and transformative. Ray leans into his own craft as a method of rising above a crushing challenge. Beautifully written, well-researched, and inspiringly practical, this book is a blueprint for increasing the quality of your life." — Dan Miller, New York Times bestselling author of 48 Days to the Work You Love and host of the 48 Days Podcast
“Those in need of solutions with staying power will do well to give this a look.” — Publishers Weekly